How to design & conduct experiments while building products

I’m Atul Anand. I'm a Product Manager who's worked across several startups.

Experimentation is a very important aspect of a Product Manager's job. A good PM conducts a lot of creative and measured experiments to arrive at a product that fits the market need.

In this live workshop, I'll show you how to design and conduct experiments while building products. We'll work on a real problem statement and go through the journey of creating experiments, measuring outcomes and fine-tuning based on the outcomes.

  • Live online workshop
  • Get hands-on experience of designing a product experiment
  • Insight into the role of a Product Manager
  • Participation Certificate

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Description

  • What you'll learn

    - How to optimise Landing page conversion for a given problem statement
    - Correlation vs causation
    - What is statistical significance and how is it important while building products
    - A/B testing
    - Tools to evaluate statistical significance

  • About Instructor

    I’m Atul Anand. I'm a Product Manager who's worked across several startups.

  • Who should apply

    Anyone who's interested in Marekting or Product Management. Designing experiments is a core aspect in the role of Marketeers and PRoduct Managers.

  • Pre-requisites

    No prior knowledge of marketing or product management required.

50

Batch Size

60 mins

Course Duration

Beginner

Difficulty

FREE

Price