How to design & conduct experiments while building products
I’m Atul Anand. I'm a Product Manager who's worked across several startups.
Experimentation is a very important aspect of a Product Manager's job. A good PM conducts a lot of creative and measured experiments to arrive at a product that fits the market need.
In this live workshop, I'll show you how to design and conduct experiments while building products. We'll work on a real problem statement and go through the journey of creating experiments, measuring outcomes and fine-tuning based on the outcomes.
- Live online workshop
- Get hands-on experience of designing a product experiment
- Insight into the role of a Product Manager
- Participation Certificate
More Details
Description
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What you'll learn
- How to optimise Landing page conversion for a given problem statement
- Correlation vs causation
- What is statistical significance and how is it important while building products
- A/B testing
- Tools to evaluate statistical significance -
About Instructor
I’m Atul Anand. I'm a Product Manager who's worked across several startups.
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Who should apply
Anyone who's interested in Marekting or Product Management. Designing experiments is a core aspect in the role of Marketeers and PRoduct Managers.
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Pre-requisites
No prior knowledge of marketing or product management required.
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