Flinkhub

Week 1: Introduction to Digital Marketing

Fundamentals of Marketing
Customer Centricity

Week 2: Digital Marketing Metrics

What is Digital Analytics
Measurement
Data collection
Web Analytics Process
Types of Analytics
Setting up Google Analytics (GA)

Week 3: Organic Search

What are Search engines
How Search engines work
SEO Basics
Keyword Strategy
Google Webmasters
Indexing & Page Rank
Link Building & Structured Data
Measuring SEO Efforts

Week 4: Designing and Building a Web Presence

Elements of a website
Visual design and architecture
Responsive website
Improving your digital presence

Week 5: Search Engine Marketing

What is Search Engine Marketing
Types of Online Ads
Search Ads
Display
PPC
Video

Week 6: Social Media Marketing

What is Social Media Marketing
Importance of Social Media Marketing
Defining your purpose
Social media marketing plan
Paid Social Media Ads
Optimize social media presence
Creating engagement/brand awareness

Week 7: Content Marketing

Introduction to Content Marketing and Strategy Building
Methodology of Content Marketing
Measuring Content Marketing

Week 8: Email Marketing

Email Marketing Basics
Building email campaign
Email Marketing Analysis

Week 9: Digital Marketing Strategy

Building a Robust Digital Marketing Plan

Assessment, Resume Review & Mock Interview