Digital Marketing
I'm Praveen. I run my own Digital Marketing firm & have 15+ years of experience in Digital Marketing.
In this program, I will help you learn all the core aspects of Digital marketing, do real projects and in crack a job in Digital Marketing
- 1-1 Guidance to learn Digital marketing concepts, do projects and get placed
- Assistance to get into Digital Marketing roles
- Project Certificate provided
- 7-day full refund guarantee
More Details
Description
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Curriculum
Week 1: Introduction to Digital Marketing
Fundamentals of Marketing
Customer Centricity
Week 2: Digital Marketing Metrics
What is Digital Analytics
Measurement
Data collection
Web Analytics Process
Types of Analytics
Setting up Google Analytics (GA)
Week 3: Organic Search
What are Search engines
How Search engines work
SEO Basics
Keyword Strategy
Google Webmasters
Indexing & Page Rank
Link Building & Structured Data
Measuring SEO Efforts
Week 4: Designing and Building a Web Presence
Elements of a website
Visual design and architecture
Responsive website
Improving your digital presence
Week 5: Search Engine Marketing
What is Search Engine Marketing
Types of Online Ads
Search Ads
Display
PPC
Video
Week 6: Social Media Marketing
What is Social Media Marketing
Importance of Social Media Marketing
Defining your purpose
Social media marketing plan
Paid Social Media Ads
Optimize social media presence
Creating engagement/brand awareness
Week 7: Content Marketing
Introduction to Content Marketing and Strategy Building
Methodology of Content Marketing
Measuring Content Marketing
Week 8: Email Marketing
Email Marketing Basics
Building email campaign
Email Marketing Analysis
Week 9: Digital Marketing Strategy
Building a Robust Digital Marketing Plan
Assessment, Resume Review & Mock Interview -
About Instructor
I'm Praveen. I run my own Digital Marketing firm & have 15+ years of experience in Digital Marketing. I have helped more than 50 professionals learn Digital marketing through real projects and get placed in companies.
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Who should apply
Anyone who wants to start a career in Digital Marketing
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Pre-requisites
No pre-requisites
Seats
Duration
Difficulty
Price