Cracking SEO in 2020

I'm Akshay Patni. I run a digital marking company which provides SEO and Lead generation services to help businesses scale up. I have 5+ years of experience in SEO and have trained 200+ beginners and professionals.

In this practice-driven 7 week program, I'll help you learn and implement SEO through live classes, mini-projects and 1-1 mentorship. You'll work on a project of your own where I'll guide you to build a website and implement SEO strategies to get visitors.

  • Live classes for learning and practicing concepts
  • Work on real SEO projects
  • Mentorship for jobs and freelancing through SEO
  • 50% off at Rs.3999 till Aug 30
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Description

  • Class Curriculum

    Module 1:
    - Introduction to Search Engine
    - Why SEO is so important
    - Digital marketing Terminologies

    Module 2:
    - Introduction to SEO tools
    - How to set up a website
    - How to use WordPress Plugins

    Module 3:
    - Introduction to On-page SEO
    - What factors affect on-page and how to get them right

    Module 4:
    - Introduction to Tech SEO
    - Techniques to optimise a website technically

    Module 5:
    - Introduction to Off-page SEO
    - How to build backlinks to your website without affecting your domain score
    - Different backlink channels

    Module 6:
    - How to strategise your content that Google would love
    - Understanding black hat SEO
    - Keyword research to identify local business

    Module 7:
    - Introduction to Local SEO
    - Difference between Local SEO and National SEO
    - Introduction to E-commerce SEO

    Module 8:
    - Understanding SEO algorithms
    - Introduction to Audit
    - Understanding google search console

    Module 9:
    - How to do competitor analysis
    - Using SEO tools for competitor analysis

    Module 10:
    - How to make money using SEO skills
    - Discuss Jobs and freelance opportunities

  • What you'll learn

    - Understand what is SEO and why it is relevant

    - Understand why SEO changed so much in such a short time

    - WordPress and how to set up a website

    - WordPress Plugins

    - Keyword & Long tail keyword research and how to wisely pick

    - How to organise (format) site content

    - How to optimise on-page SEO factor for better search results

    - Know major SEO factors and how to get them right

    - How to use SEO tools

    - Introduction to Tech - SEO

    - Understanding site authority and the importance

    - Know how to build quality backlinks to your site for better results

    - Know different types of backlinking and how bad links can affect your seo score

    - Understand social media mentions and brand mentions in SEO strategy

    - Understanding click-through rate(CTR) and how to improve CTR

    - How to come up with the content that Google loves

    - Introduction to Ecommerce SEO

    - Understand what is Local SEO

    - How to make money through SEO

  • About Instructor

    I am Akshay Patni. I run a digital marking company RankHawn which provides SEO and Lead generation services to help businesses scale up. I have 6 years of experience in SEO and have trained 200+ beginners and professionals.

    Join our SEO communityto get access to latest resources, tools and connect with other professionals.

  • Who should apply

    Anyone who wants to learn SEO. This program is ideal if you want to get a job or be a freelancer in SEO or you want to start SEO marketing for your company.

  • Pre-requisites

    None

  • Time Commitment

    In a week, 4 hours in class and 5 hours outside class

10

Batch Size

7 weeks

Course Duration

Beginner

Difficulty

INR 7999

Price